CRM  &  Digital Marketing Manager / UMMS

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Job ID: 55039
Area of Interest: Professionals
Location: Baltimore, MD US
Hours of Work: M-F, 8a-5p
Job Facility: University of Maryland Medical System
Employment Type: Not Indicated
Shift: DAY
What You Will Do:

The University of Maryland Medical System is a 12-hospital system with academic, community and specialty medical services reaching every part of Maryland and beyond. UMMS is a national and regional referral center for trauma, cancer care, Neurocare, cardiac care, women's and children's health and physical rehabilitation. UMMS is the fourth largest private employer in the Baltimore metropolitan area and one of the top 20 employers in the state of Maryland. No organization will give you the clinical variety, the support, or the opportunities for professional growth that you’ll enjoy as a member of our team. UMMS is currently seeking a CRM & Digital Marketing Manager for our Corporate location.

***Bachelor’s degree in marketing, communications, business or related field AND  three (3) years of CRM experience, specifically leading strategic and tactical CRM projects and initiatives is REQUIRED***

The CRM and Digital Marketing Manager is responsible for the strategic integration of the customer relationship management (CRM) platform within the medical system with the goals of maximizing lead generation and consumer engagement. This position is responsible for leveraging market intelligence from CRM data, utilizing and measuring all CRM activities, and managing the email marking program for the medical system. 

Principal Responsibilities and Tasks

The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification.  These are not to be construed as an exhaustive list of all job duties performed by personnel so classified.

1.  Oversee all aspects of the CRM program, including all software and systems

2.  Partner with digital marketing team in campaign performance measurement and increasing productivity of all marketing initiatives

3.  Work cross-functionally with marketing, planning, analytics and service line leaders and other stakeholders in campaign development and management to provide data-driven insights and recommendations in executing marketing strategy

4.  Leverage web analytics data to identify A/B and multivariate testing opportunities

5. Oversee all email marketing, including planning and coordination of email marketing campaigns, tracking of results and optimization of email channels. Optimize campaigns through segmentation, content/messaging and design strategies

6.  Act as the liaison between the CRM vendor and all other entities within the organization

7.  Serve as the liaison between internal and agency clients for search engine marketing effort to ensure best practices and campaign outcomes

8.  Supervise staff with oversight of CRM administration, data management, and reporting and analytics.

Employee Benefits 

As a University of Maryland Medical System (UMMS) employee, you will enjoy a comprehensive benefits program designed with you and your dependents in mind. Subject to any eligibility waiting period, all of the benefits are available to regular full-time employees and most benefits are available to regular part-time employees who are regularly scheduled to work twenty (20) or more hours per week. Many benefits are provided at no cost to employees. For others, the cost is shared between UMMS and employees. 

What You Need to Be Successful:

1. Bachelor’s degree in marketing, communications, business or related field

2. Five years’ experience in CRM, direct response marketing programs, market data research and analysis; emphasis in health care preferred

3. Three (3) years of CRM experience, specifically leading strategic and tactical CRM projects and initiatives required. Experience in healthcare preferred.

4. Experience in patient/customer lead generation, nurturing/re-engagement, conversion and retention strategies

5. Previous administration experience desired

6. Experience with marketing automation platforms a plus

Knowledge, Skills and Abilities

1. Creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

2. Strong critical thinking skills. The ability to understand analytics and transform into insights and business goals - provide recommendations on how to use web metrics, customer feedback, etc.

3. Ability to collaborate, communicate, present, and negotiate effectively across disciplines and groups, with vendors and with customers

4. Current with the latest trends and best practices in digital marketing, SEO and measurement

5. Ability to juggle multiple projects/tasks across various user groups

6. Understanding of business processes and ability to translate into application functionality

7. Must be a go-getter and CRM enthusiast who thrives on working in fast-paced environment

8. Strong team player with service-oriented attitude and customer focus

9. Excellent written and verbal communication skills 


We are an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. 
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