Senior Director, Marketing & Communications

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Job ID: 53584
Area of Interest: Management
Location: Cheverly, MD US
Hours of Work: M-F 8-5
Job Facility: University of Maryland Medical System
Employment Type: Full Time
Shift: DAY
What You Will Do:

Senior Director, Marketing & Communications

University of Maryland Medical System is seeking an experienced Senior Director of Marketing & Communications to oversee, plan and direct the day-to-day marketing and communications operations of Dimensions Health System located at Prince George's Hospital Center in Cheverly, MD. 

Principal Responsibilities and Tasks

  • In collaboration with UMMS marketing, communications and community health and site executive, oversees the development of the organization’s image “positioning” that reflects its mission, strategic direction and health care environment. Serves as the primary resource for external communications. Provides oversight for marketing/advertising and communications functions.
  • Develops strategy that furthers the local organization’s goals and aligns with UMMS vision/mission; and working collaboratively with directors throughout the system to ensure alignment of goals.
  • Directs production of publications and oversees the coordination of the layout, design, writing, editing and production of brochures, marketing/communication pieces, website, social media, community newsletters, ad copy and collateral marketing materials for external audiences.
  • Develops and implements marketing and community development plans to meet organizational needs, create the desired image and generate additional business revenue.
  • Prepares and manages program budgets. Monitors revenue and expenditures and prepares variance reports. Accurately identifies and plans for capital and operating budgets; anticipates changes that necessitate adjusting forecasts and allocation of funds.
  • Lead the physician marketing outreach “liaison” staff including planning and execution of all physician marketing and outreach events. Develop and direct programs that will generate patient referrals from physicians in the region, by increasing institutional awareness and educating current and potential physician customers about services.
  • Develops relationships with key stakeholders internally and externally throughout the service area to position UMMS and local site in its community as a healthcare resource and leader.
  • Oversees the organization’s website, including content development, editing, technical modifications, and relationships with outside contractors.
  • Prepares reports and analyze data to illustrate the market position of the service line, affiliate hospitals and outpatient practice locations. Researches, understands and applies consumer demographics /prevalence of disease information to achieve marketing goals. Create metrics and share data with VP and managers.
  • Reports marketing performance to clinical leadership and management team on a regular basis.
  • Plans and participates in special events for external audiences as needed.
  • Acts as the liaison between local organization administration and UMMS marketing, communications and community health shared service activities, budgets, decisions and strategy.
  • Oversees and/or participates in the development & implementation of community benefit reporting activities and outreach programs. Assesses the health needs of the communities served through collaboration with community, government, and other agencies to conduct formal needs assessments focusing on vulnerable and underserved populations.
  • Keeps abreast of local and industry trends, issues, competition, opportunities and risks. Provides timely feedback to appropriate staff and clients and recommends changes in strategy, as needed.
  • Collaborates with Senior Director, Media Relations & Corporate Communications to assure strategic and tactical alignment in support of business objectives.
  • Performs related duties as required.

What You Need to Be Successful:

  • Master’s degree in marketing, business administration or a health related field required, or equivalent knowledge obtained through experience. 
  • Ten (10) years of progressively responsible experience in marketing, preferably in a health care related field.
  • Five (5) years of progressively responsible experience in managing and directing staff.  

We are an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. 
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